Introducing
Mexa Golf
Celebrate your cultura on the course. Mexa Golf blends Mexican heritage with modern golf style.
Celebrate your cultura on the course. Mexa Golf blends Mexican heritage with modern golf style.
Mexa Golf is a Latino-owned golf brand based in the United States, founded in 2024 by three friends in Texas who share more than just a connection—they share a story shaped by culture, family, and the sacrifices of immigrant parents who built a life from the ground up.
Raised in households defined by hard work, discipline, and resilience, they grew up understanding what it meant to sacrifice comfort for opportunity, and that mindset became the foundation of everything they do.
Golf was never part of their upbringing; it felt distant, expensive, and exclusive, and even in high school, where golf teams existed, it rarely felt like a space where a Mexican golfer naturally belonged—it was something observed from the outside, not something you were invited into.
But over time, that perception shifted as they stepped into the game themselves and began to see it differently. Golf didn’t need to remain exclusive or unfamiliar, and there was space for new identity, new culture, and a different kind of presence that reflected who they were and where they came from. That realization became Mexa Golf.
Founded in 2024, the brand is built by three friends—fathers, husbands, and working professionals—united by a shared mission to bring cultural identity into a sport that has long lacked representation, not as a trend or aesthetic, but as a lived experience rooted in immigrant values like work ethic, sacrifice, pride, and family.
Together, they are not just building a brand—they are building something side by side, grounded in friendship, culture, and shared experience.
The first chapter of Mexa Golf began with the Herencia Rope Hat Collection, the brand’s debut Mexican heritage golf hat. “Herencia,” meaning heritage, represents what is passed down—identity, values, and pride carried forward into the next generation.
The rope hat became the first expression of Mexa Golf: clean, intentional, and modern, with cultural meaning embedded into its foundation. It represents presence for the modern Mexican golfer stepping into the game on their own terms.
From the beginning, Mexa Golf has never been about fitting into existing golf culture but about expanding it—creating visibility, representation, and access as a Latino-owned golf brand in the United States for those who grew up between cultures, understand sacrifice, and carry their heritage with them in everything they do.
At the center of it all is ALGO CHINGÓN—something bold, meaningful, and built with pride. Not perfect or conventional, but real, rooted in identity, ambition, and culture.
What started between three friends in 2024 has become something bigger than expected, and this is only the beginning.
The Founders
Axel Gaona
Co-Founder
Born in Coahuila, Mexico, right along the U.S. border. Dad, husband, and creative at heart.
I lead the design and creative direction behind Mexa Golf—from the logo to the overall vision. Every detail is intentional, built to reflect who we are without overexplaining it.
This brand is personal. It’s about creating something I didn’t see growing up—something that feels natural to us now.
Joe Guerrero
Co-Founder
Originally from California, raised in Texas, with deep roots in Coahuila, Mexico—where my family is from.
Dad, husband, and the “finance guy” of the team.
I focus on building the foundation behind the brand—making sure what we’re creating isn’t just meaningful, but sustainable. Mexa Golf is about more than product—it’s about building something that lasts and opens doors for others.
Fabian Morales
Co-Founder
From Suchil, Durango. Dad, husband, and hands-on by nature.
I work in heavy equipment—servicing and managing a department where precision, consistency, and work ethic matter every day. That same mindset carries into Mexa Golf.
This brand represents where we come from. Hard work, family, and showing up with pride—no matter the setting.
Cultura
Everything we create is rooted in where we come from. Our heritage isn’t a trend—it’s the foundation.
Performance
We respect the game. Our gear is made to perform, built with intention, and designed to move with you.
Representation
We’re here to be seen. Create and inspire the next generation to step onto the course and feel like they belong.